Private equity firm SPE Capital has bought a majority stake in Tunisian nutritional supplements producer, Vital, to grow its product portfolio, boost sales and marketing and drive international expansion.
The firm invested in the company via its SPE AIF I fund as part of its overall strategy to support the healthcare and wellness sectors in North Africa; and complements its recent investment it has made in the pharmaceutical, manufacturing and fitness sectors in the region and beyond.
This is a first step towards establishing Vital as a major pan-regional player in the rapidly growing nutritional supplements space.
Hela Hariz, Partner
Vital was established in 2000 and is one of the country’s well known dietary supplements and herbal medicine manufacturers. It has over 400 products which are market locally and abroad. It has 400 employees.
SPE Capital’s team was led by Hela Hariz and Hatem Ben Chaabane. Louati & Associates Law Firm and PwC Tunisia acted as legal and financial advisers, respectively. ERM and IBS acted as ESG and impact advisers, while Galenisys and BlueBirds provided commercial and strategic advice.
In a separate Tunisian deal, BH Equity, the VC subsidiary of BH Bank, has invested USD 480,000 in Millesima Technologies to support the startup’s launch of its MYVIIO platform, which will provide video on demand services to companies.