AfricInvest backs ArabyAds pre-series B funding round with $30mn

ArabyAds, an AdTech company founded in Cairo, Egypt, in 2013 has received USD 30mn for its pre-series B round of funding from AfricInvest Maghreb Private Equity Fund IV.

Now headquartered in Dubai, the company will use the funds to implement an ambitious growth plan that includes expanding across Africa and globally—it currently operates in Tunisia and Jordan.

The company helps advertisers acquire and retain customers as well as helping them to monetize their services through influencer marketing, coupon-based advertising and commerce.