Shoprite Group has made a minority investment in Omnisient, marking its second investment in a South African tech startup this year. The technology company’s latest investment round was led by Buffet Investment and KLT, with existing investors One5, ENL, Investec and Nedbank also participating.
The platform, which enables businesses to securely commercialise and share consumer insights, will use the capital injection to support its geographic expansion and ensure the platform’s continued improvement.
As a data-rich organisation, this investment will enable us to deepen our knowledge and understanding of our customers and their needs so that we can continue to expand on the relevant services we offer them. Thanks to their bank-grade encryption technology, customers’ data is anonymised and protected at all times. Personally identifiable information is also never shared.
Neil Schreuder, Chief of Strategy & Innovation ShopriteX
Egyptian proptech Sequoon completes pre-seed round
Sequoon, an Egyptian proptech that promotes co-ownership of vacation homes, has raised USD 500,000 for its pre-seed round via a pilot programme ran by Banque Misr and angel investors. The startup will use the funds to grow its team following the launch of its first destination in El Gouna.
The company was founded in 2022 by Omar Eldessouky and Mohamed Elkhatieb.
Also in Egypt, UNLOCK a B2B marketplace for professional services has raised a six-figure round led by UI Investments’ Tarek Roushdy and with participation from angel investors.
The company was founded by Fady Younan and Mona El-Kheshen to connect companies with service vendors across multiple areas such as marketing, software development, accounting and consultancy. It has served more than 600 companies and generated a turnover above USD 3mn for its partners.
UNLOCK was founded in December 2020.